BRAND POSTIONGING

Anchor is positioned to serve a global consumer group who likes sports trend brands but is discouraged by high brand premiums, focusing on providing the best value for money for such consumers.
  • Name:MIA
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BRAND POSTIONGING

Anchor is positioned to serve a global consumer group who likes sports trend brands but is discouraged by high brand premiums, focusing on providing the best value for money for such consumers.

THE BRAND CONCEPT

Craftsman spirit:

quality over quantity, we don't develop and produce new resource without the original sneakers

Customer first:

we break the trust gap in the industry, selling is just the beginning of the service.

Great value for money:

brand foundry workmanship is getting worse and worse You can enjoy or even exceed OG quality at a fraction of the price of the original

BRAND INTERPRETATION

THE BRAND STRENTH

Production concept

Quality-based, specializing in details, with our own high-end production line, batch name GODKILLER.

First-hand channels

We have foundry resources for various brands such as Vietnam, China, India, etc. To get the information on official future release & upcoming sneakers and early leak products within the shortest time. includes access to raw materials and archive resources to facilitate the subsequent development and production of high-quality products.

Synchronized techology

We have mature factories for sneaker soles, sewing factories, combination factories and other kinds of supporting factories. At the same time, we have introduced high-end imported equipment such as original sewing machines, forming lines, and gluing machines.The employees in the factory who have experience in the production of brand OEMs account for more than 70% of the total employees. The employees are equipped with experienced production supervisors from several brand foundries.

Focus on Size 14:

For each product, as long as we can get the correct size 14 file data, we will spend extra costs for production. Refuse to sell kicks with fake size.

BRAND VISION

To be the head of the industry and have enough fans who recognized our products. We hope to launch the shoes that really belong to Anker brand.

SLOGAN

The high-end replicas in the sneaker market 70% is (Godkiller) from Anker.